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Thousands of companies offer CBD for pets.
However, the marketing efforts of the vast majority revolve around: “Oh, we also have things for pets.”
In contrast, leaders in the CBD pet marketing industry have figured out how to rise above the battle.
They did so by focusing on one of the most powerful principles of persuasion in human history.
The good news is that using this principle is quite easy.
It relies on taking just a few simple steps, as I explain below.
As a bonus, these steps also circumvent the restrictive advertising regulations that currently plague the entire CBD industry.
DOGS TALK ABOUT CBD
We dog lovers know that our furry friends are talking to us. Not in words, of course.
Instead, they send us clear messages with a wagging tail, deep stares, smiles bouncing around – whatever.
If Anthony Robbins is right about defining communication (and I think he is), these are the results you get.
Dogs get results. And they tell us a lot about CBD oil.
Carol Jarvis received the message from 3-year-old Coco, her Old English Mastiff.
According to Carol,
“[Coco] there is hip dysplasia of both hips and severe arthritis of both knees. She can no longer take anti-inflammatory drugs and was on Tramadol 150 mg twice a day. I can’t afford all the surgeries it needs and as a last resort I tried CBD oil. She has been on this for a month now and is a completely different dog. It no longer hurts and is not distributed all the time. I can’t praise CBD oil higher … “
Lori Jingala also received clear communication from her 12-year-old Leonberger.
According to Laurie,
“[She] he started having seizures. She had a massive seizure and we lost her. One of my clients suggested CBD, so we tried. Within 3 days she walks and even shakes. We managed to control the seizures. “
These are just two of thousands of examples of how dogs communicate their health results thanks to CBD.
They let their people know how they feel about a range of health challenges – cancer, anxiety, sleep disorders, epilepsy, joint problems and more.
And the beds?
Our feline friends are no different. (Besides their notorious alienation and pickiness about food – my fellow cats know what I’m talking about.)
Alicia Antonio “hears” loudly and clearly her older tabby Charlie.
As Alicia explains,
“On a sunny Wednesday afternoon last month, [Charli] lost the ability to walk. By the afternoon she was completely paralyzed and I quickly took her to see the vet.
“Forecast? It’s not good.
“Definitely neurologically. The cause has not been identified.
“Could [CBD] works for my cat? What did I have to lose?
“I agreed to give her the weekend to try to rest and recover, as long as she is not in severe pain, and to consider CBD oil as an alternative treatment.
“I must say – the results were EXECUTIVE. Her right pupil was dilated for days (a possible indicator of a brain tumor) and returned to normal the day after she started taking CBD oil. Within four days of starting CBD oil twice a day, Charlie started eating and drinking alone again. Previously, she refused all food and water, and I had to keep her hydrated (and alive) with a baby syringe to get water down her throat.
“Five days after she started using CBD oil, she was able to use her front legs again and was able to slowly stand up and lean against walls and furniture, even though her hind legs were still not working. The next day, her hind legs started working again, but she was weak and shaky and struggled to take more than a few steps. A week after we started with CBD oil, our cat got up and walked again – albeit uncertainly.
“Cannabis saved her life.”
WHO TEACHES WHOM?
Every morning, our two little terriers “allow” me to have a sip of coffee – just one – before asking for their morning walk.
What they want is very clear to me. They trained me well.
After their walk, it’s time for their morning dental treatment, before I finally get back to my glass.
(Oh, and our young orange tabby “persuades” me to give him treats at the same time. Apparently it’s easy to learn from both dogs and cats. Aren’t we all?)
In other words, I am strongly in tune to what our hairy family members want and need because they tell me so.
That’s why the experiences of Carol, Laurie and Alicia – and countless others like them – draw me to CBD for pet health.
THE MAIN MARKET POWER
Good storytelling attracts and holds attention.
This is only the beginning.
The real power behind CBD’s pet storytelling is shared hopes and experiences.
Marketers call it “social proof“
He puts real force behind CBD marketing for pets.
Simply put, social proof means that people decide what to believe or how to act based on what others believe or say.
Social proof is a principle of persuasion as old as the hills.
Its power has not diminished in the slightest over the centuries. It is now as irresistible as it was before the time of the pharaohs.
In particular, CBD marketing for pets lends itself to this principle. It’s like a accelerator of social proof.
USING THE POWER OF HOME HOME VIEWS
Three simple strategies of leading CBD companies show how to use the power of social proof for pet marketing.
1) First, they gather a steady stream of happy customers who own pets.
Then they give people the opportunity to brag about their pets on social media. They will do it anyway. You can also get them to do it on your company’s social media pages.
Social media is a big driver here.
Videos and images from pet owners are a key source of compelling content.
All you have to do is supervise it.
Happy customers who show their little friends online attract great attention to any business.
2) Second, they climb the ladder of social proof by partnering with influential people.
Influencers bring a lot of social trust. It’s like a rocket for social proof.
We are not talking about “ordinary” influential people. We are talking about real influential people for pets.
Imagine being associated with the French Bulldog Manny. According to the latest estimate, he had 1.1 million followers on Instagram, 7,600 subscribers to a YouTube channel and 1.7 million fans on Facebook.
One word from Manny carries a huge “dog” social proof of the most popular dog online.
Mannie covers a wide variety of products. Its own website offers beverage containers, clothing, art and face masks. He also advertises online supplements, CBD products and even car washes.
He is not alone. A quick search for other influential pet marketing people gives us a good list on Twitter. The big ones right now include @remixthedog, @tinkandmeek, @milliegthegolden and @coconutricebear.
Keep in mind that although I’ve talked about dogs so far, the same strategies work with cats.
To find out what I mean, just check out Instagram for ThatLittlePuff, Nala Cat, Venus the Two Face Cat and Smoothie the Cat for some great feline influencers.
3) Third, because company leaders are pet owners themselves, they are actively involved in dialogue with other pet owners.
A simple but invaluable strategy for building credibility and trust online – pet lover to pet lover – is to answer questions in forums and comment on blog posts. All niches have forums and blog comments.
If done well, the interaction generated there attracts responses from others. The more the better.
Voila! More social proof.
FIRST, “PRELIMINARY INTRODUCTION”
Influence researcher Dr. Robert Chaldini describes in great detail how and why persuasion marketing works.
His book Pre-Persuasion: A Revolutionary Way to Influence and Persuasion goes even deeper into why the best persuasion marketers are so successful.
In short, they arrange for the target audience to be receptive to a marketing message before it is presented. Thus, “pre-persuasion”.
With regard to CBD marketing for pets, this means creating marketing materials to establish KLT – ie. knowledge, liking and trust.
The function of such materials is to persuade potential customers in advance to delve into all the social evidence for pet CBD. In other words, he pays attention to the marketing message.
Although the social evidence itself is mostly generated by users or generated by influential people, the development of KLT depends on well-crafted professional writing.
This is where all other attention-grabbing strategies come into play – blog posts, email series, free reports, diaries, brochures, press releases, website SEO, and more.
Writing to generate KLT puts people at the top of the sales funnel. A natural flow to social proof and eventually to more sales begins.
Here’s where I can help. I am an expert writer on “pre-persuasive” (and compelling) marketing copy.
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Source by Dr. Dennis Clark, Ph.D.